Online Retailer DanielSheehan.co Ditching Leather in Favor of Vegan Leather
Celebrity Fashion Designer Daniel Sheehan has announced that his brand will no longer be using leather, citing environmental concern while touting the benefits of vegan leather. Sheehan, whose worked with the likes of Kelly Clarkson, Pentatonix and Avenged Sevenfold, to name a few, has been selling several unique leather holster and suspender designs from his online fashion retail site, DanielSheehan.co.
“Making the switch to vegan leather is something I’ve given an increasing amount of thought to over the past few years,” said Sheehan, who recently rebranded his product line, launching DanielSheehan.co on December 1, 2019. “The ethical benefits of using vegan leather have always been present… I just needed to take that big first step.”
Vegan leather is big money. According to a report by Grand View Research, an India and U.S. based market research and consulting company, the global synthetic leather market (vegan leather) was valued at $25.61 billion (USD) in 2017. Demand in the global footwear sector is said to be a key factor propelling overall market growth.
Some of Sheehan’s hottest selling items over the past few years have been his specialty leather products. These include a Leather Phone Holster, Leather Shackle Back Suspenders, Leather Holster Suspenders, and Leather Saddle Holster. Sheehan’s leather is top quality, having been sourced and made in America. Despite the popularity of these leather products, Sheehan is confident his consumers will see that no loss of quality occurs from switching to vegan leather.
“The primary impetus for the change to vegan leather is based on it being an animal-cruelty free process,” said Sheehan. “Additionally, it can also be made in certain qualities and colors that are not available using traditional leather.”
It wasn’t too long ago that vegan leather was thought of as cheap and inferior when compared with natural leather. Research and advances in technology have allowed for creation of durable, high-quality substitutes, that are often preferential to animal-based products.
One factor driving growth in the vegan leather consumer industry has been consumer awareness of conditions in the leather industry, according to the Grand View Research report.
According to PETA (People for the Ethical Treatment of Animals), in the U.S. many of the millions of cows and other animals killed for their skin endure the horrors of factory farming, such as: extreme crowding, deprivation, castration, branding, and tail-docking (tail removal).
“At the end of the day, its all about the non-impact that vegan leather has upon animals,” said Sheehan. “If sleeping better at night is the only benefit I receive from switching to vegan leather, I’ll already be ahead of the game. I’m excited to see what opportunities are ahead by opening this door.”